Seattle Study Club

Since 1992, Seattle Study Club has been on a mission to improve the way dentists around the world practice and provide care. Today, more than 5,000 members in 230 affiliated study clubs in 13 countries meet for interactive educational programs and discussions on the latest developments in dentistry and presentations by world-renowned speakers. A brand refresh sought to modernize visuals and clarify messaging across all platforms while retaining the heritage of the brand.

Creative Director: Janell Edwards
Communications Director: Craig Cross
Digital Marketing: Desmond Harvey

The Brand Playbook

We created brand guidelines that are very comprehensive and easy to navigate. We wanted to create a powerful brand resource we wish we had. Brand offerings are each identified by a unique color, while still maintaining a cohesive, modern look.

Seattle Study Club Journal

The online journal was created as a 24/7/365 portal to case studies, exclusive profiles, business advice, wellness tips and more. Clinical cases feature initial information and documentation necessary to form a comprehensive diagnosis and treatment plan, followed by the actual treatment rendered and final result. Leading business minds in the country share advice and recommendations to help you build a stronger, more sustainable business. seattlestudyclubjournal.com

Customer Personas

Personas were developed to represent potential target customers, specifically future Seattle Study Club directors. Though these personas aren't real people, they're informed by our data and research. Personalization, after all, is key.

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