LabLodge—Appealing to a Wide Audience
Seattle Study Club’s traditional educational model has allowed over 6,000 dentists in 14 countries to expand their knowledge base through signature treatment planning discussions and problem-solving workshops.
Laboratory members across the network expressed a desire for Seattle Study Club-quality laboratory-focused curriculum for their teams. Homework was done, experts were found, and LabLodge was introduced.
The goal was to create an approachable brand that would appeal to a wide audience.
Creative Director: Janell Edwards
Director of Communications: Craig Cross