Solidifying Messaging for a Legacy Brand
Since 1992, Seattle Study Club has been on a mission to improve the way dentists around the world practice and provide care. Today, more than 5,000 members belonging to 230 affiliated study clubs in 13 countries meet for interactive educational programs on the latest developments in dentistry and presentations by world-renowned speakers.
A brand refresh sought to modernize visuals and clarify messaging across all platforms while retaining the heritage of the brand. Recognizing that Seattle Study Club members are at the heart of the network, the relationships built at local study club meetings and national events are highlighted.
With interdisciplinary care as the cornerstone, Seattle Study Club has one goal—improving the way dentists around the world practice and provide care.
Creative Director: Janell Edwards
Communications Director: Craig Cross
Digital Marketing Manager: Desmond Harvey
Photographer: Steve Garey
Before
After
A global network bringing local change, better business and better dentistry.
Local learning in a peer-based setting
Hands-on experience through treatment planning sessions
Support and camaraderie of clinicians in your area
Programs to strengthen your practice, your business, and yourself
Valuable discounts from industry partners
New Club Campaign
Buyer Personas
New Club Sales Flyer
Tradeshow Booth Backdrop
New Member Recruiting Materials
Seattle Study Club Journal Online
Since its inception in 1996, Seattle Study Club Journal has served a primary purpose—to focus on the comprehensive treatment planning.
In response to the changing world, Seattle Study Club Journal Online was launched—a 24/7/365 portal to case studies, exclusive profiles, business advice, wellness tips and more. Members receive free access with their annual study club membership.
