Symposium 2021 offered an unprecedented opportunity to learn from some of the finest minds in dentistry. For the first time, Symposium was virtual. This presented unique opportunities and challenges. Marketing included a robust social media campaign, a printed fold-out poster, and a detailed website. The virtual platform was designed to transport attendees from their home to the world of Symposium. Over 3500 attendees spent three-days immersed in presentations, watching "live" surgical sessions, enjoying concerts and browsing over 50 virtual exhibit booths.
Instagram Stories
Ad Campaign Concepts | Dovecote NY
Color Coding for Educational Tracks
Virtual Platform — Homepage / Login / Theater / On-Demand / Exhibit
Video / Slide Graphics
Original Design/Mood Board